Objective Focused
Micro Website
What are Microsites
Microsite is a mini website that is used to fulfil a specific objective. The objective can be for marketing campaigns or brand awareness or to enhance existing business process.
Microsites are not
- A website that covers all information about products and services.
- A subdomain for a website or company.
Microsites are
- Highly focused segments of digital content.
- Supported by its own social media and marketing campaign.
How to use Microsites
For Marketing
Marketing is an essential part of the business. Businesses should focus on a specific marketing objective to increase their effectiveness. Sometimes the marketing mechanism/requirements cannot be fulfilled with the existing website. Therefore, a microsite is required. The output of a microsite could be data collected for market analysis or data for subsequent marketing.
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